Transforming regulatory requirements into a commercial benefit
When the Roaming Regulation 2012 regulating the charges mobile network operators can impose on their subscribers using telephone and data services outside their home country as well as the wholesale rates networks can charge between themselves came into force, it hit the industry hard. Some firms chose to complain while others chose to take advantage of the situation.
In the following months they started advertising within their offers, the absence of roaming fees as a clear advantage to customers.
While, one cannot compare the new regulatory initiatives to the impact the Roaming Regulation had on the mobile telephone industry, firm should consider how to take advantage of the new rules, and how transform all these new requirements into commercial/reputational or other benefits.